That's One Old Card Store—I Think

I noticed this card shop on Fifth Avenue in Bay Ridge. Boy, does it look old. Not just because of the old-fashioned contours of the storefront and the cast-iron cornice. But because the owners have let it look old. That's one weather-beaten awning. And who prints a discount permanently on an awning?

Strangely, however, the store seems to have been founded in 1998. How is that possible? Maybe all the old look comes from the address' previous tenant. (I'm guessing, a bakery.) Inside, there's a bare-bones assortment of cards, wrapping paper and party accessories.