Klenosky Paint on Metropolitan Avenue in Williamsburg, Brooklyn, was the first shop I showcased in the running column "A Perfect Storefront," a feature I occasionally use to spotlight what I called at the time "Gothamite street art, coming in the form of conscious, sub-conscious or unconscious mercantile design."
"What makes a perfect storefront?" I continued in that first column, which ran January 2010. "Well, a lot of things. Originality, for one. That doesn't mean the store owner has to be self-consciously bizarre or artful, just that they show a little character and individuality. One should be able to tell that the store is owned by a person or a family, not a corporation or chain... Great storefronts are almost always accidents of time, putting themselves together in haphazard style with the flipping calendar." There's further philosophizing here, should you wish to read it.
"What makes a perfect storefront?" I continued in that first column, which ran January 2010. "Well, a lot of things. Originality, for one. That doesn't mean the store owner has to be self-consciously bizarre or artful, just that they show a little character and individuality. One should be able to tell that the store is owned by a person or a family, not a corporation or chain... Great storefronts are almost always accidents of time, putting themselves together in haphazard style with the flipping calendar." There's further philosophizing here, should you wish to read it.
Apparently, Klenosky didn't see the beauty of their own storefront. I walked by the other day and found the "new and improved" facade you see above. To which I can only say, "Thanks, Benjamin Moore corporate overlords!" I guess the hanging sign wasn't enough for them. Moore had to have it all. The Moore engine won't be satisfied until their taken over the signage on every independently owned family paint and hardware shop in NYC.
Below, you can see the humble charm that once was.
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